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Your program
may include several components or only one
component.
Options range from a 1/2 day, 1 day,
2 day, or full process program and may include any of the following:
- facilitation of a strategies
assessment process for your organization as it pertains to your
trade show program with management and following up with staff
training to communicate those strategies at the trade show (specific
to your organization)
- 2 day program with management
and booth staff present, working through the strategic planning
process together (customized)
- 1 day program, customized to
meet the needs of the group
- 1/2 day basic program
- 1 hour - "at the show"
refresher for exhibit staff
- 1 hour presentation at the
trade show (Exhibitor breakfast, Exhibitor luncheon, etc.)
- 1/2 hour presentation at the
trade show (Exhibitor breakfast, Exhibitor luncheon, etc.)
- Other - a customized option,
just for you
An Outline may include some or all:
- Setting Goals and Objectives
- Adding measurement to our goals
- Show selection
- Budgeting and Trade Show financial
considerations
- Do pre-show promotions work, and
if they do what works best
- Design considerations for our
booth
- Tracking and evaluation
- At-show communications
- How to engage, qualify and present
to the right attendees
- How to close on trade show
interactions
- Value-added components for
after-show sales
- How a draw can help you reach your
goals or "kill" your program
- How a give-away item can help you
reach your goals or keep your staff from being proactive
- Dealing with different Trade Show
personalities
- and so much more!
Have you checked out Barb's books?
Click here
for more information.
Click Here to Contact Barb Now!
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